Mi-Chemin is a collective of creatives from the town of Halfweg. We started our brand with the ambition to use our creativity and entrepreneurship to create something unique, something that would inspire people to express themselves and not be afraid. When we started Mi-Chemin, none of us had any prior knowledge or education of the creative arts or fashion industry and therefore we have always had to learn on the go. However, because we envisioned what we wanted and saw this so clearly, we could still make it work.
With our brand we use different forms of creative expression, along with storytelling and self-enrichment to get across our message. Music, art and fashion form the three most present pillars with our fashion items being our tangible products. However, other than that, we also produce music, videos, paintings and perform as DJ’s. Our goal is to unite and inspire people to express themselves in creative ways, without fear or anxiety.